The path to buy a boat today
This is every click a customer makes to buy a V5 Tourer, before they type in a single detail.
What is slowing buyers down
Four simple things. None of them are hard to fix.
No buy button on the boat list
The list of boats only has "Quick view". Customers have to open every boat page before they can buy.
No quick pay
There is no Apple Pay, Google Pay, Shop Pay or Afterpay button. Every buyer has to type in all their details and card by hand.
Delivery price shows up at the very end
Boats say "Shipping calculated at checkout", and some areas pay extra. Customers only see the full price at the last step.
"Check stock first" sends people away
The site asks buyers to call, text or email you to check stock before ordering. That is one more job for them, and one more job for you.
The boat photos look squashed
Your boats are long and thin. When Shopify puts them in a small square box (in the cart and in the cart reminder email), the boat ends up as a thin line.
The boat fills only about 29% of the box.
Cropped wide, the boat fills the space and looks like the premium boat it is.
Why this matters
This is what happens on online shops everywhere, not just yours.
people who add something to their cart leave without buying.
leave because extra costs, like delivery, show up at the end (39%).
leave because the checkout felt too long or too hard (17%).
The plan
Make it as easy to buy a boat online as it is to book a demo paddle with you.
Pick the boat, pick the style, pay.
Apple Pay, Shop Pay and Afterpay.
Delivery shown before checkout.
See the new site
Built around demo paddles first, with an easy shop for boats and gear.